comes to adapting to modern technologies


These changing times are testing your consumer's brand loyalty towards you. But you cannot blame them for trying what's the best for them. So what to do? Has it become really hard to retain your consumers? It has! But not if you adapt to the changing times.

The Middle East has seen some remarkable progress when it comes to adapting to modern technologies. The telecom industries in the Middle East can be seen coming at par with other nations. The digital giants are not only acknowledging the fact that telecom services have proven to shape the purchasing decisions of buyers, but are also working towards it. If we take a look back at the history of telecom industry development in the Middle East region, the traces of expansion can be seen since liberation in 2003. But now, they are upgrading faster and better with the technology. The Telecom sector in the Middle East has advanced concerning design, user experience, infrastructures, digitization, and everything else that keeps them competitive. Gone are the days when network quality, cost, and customer service were the only key factors to judge a telecom provider.
In this pandemic which has made us learn social distancing, telecommunication is the only way to stay connected. Every sector including family gatherings, office meetings, and the shopping industry saw the rise of digital transformation. In addition to that Covid-19 has influenced consumer behavior as well all over the world including the Middle East.

It has also covered the grey area where telecom companies have stepped forward to help individuals by launching various social initiatives providing them recognition in the region.With people confined indoors, many have decided to use their smartphones to entertain, educate and help themselves. As per the report by budde.com, telehealth and e-education have topped the list of the most used categories in the Middle East hence Covid situation is a major turning point for Digital property existence and their User experience.
Surpassing 400 million mobile subscribers which are about 65% of the population in 2020, with the milestone to raise this number to 700 million by 2025 the Middle East is amongst the fastest growing market. Despite the slowdown due to COVID-19, it is said that operators in the region will invest about $70 billion in infrastructure rollouts in the coming years.

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